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Blog Topics
Search Engine Optimization Basics
Optimizing a Website to rank higher in search engines is all about how the most relevant keywords are used and placed on a Web page. Therefore, the utilization of keywords is key.
The most relevant keywords will be the words or phrases that a person uses in a search to find what they are looking for. Knowing the words and phrases that people are typing in a search is what search engine optimization for a website targets.
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Types of Internet Marketing Strategies and Methods
Marketing is not only about getting noticed, connecting to your public, acquiring leads, and making sales, but also about gaining loyalty. Understanding these methods and channels will help you better formulate an overall marketing strategy for your particular business or business campaign.
In creating your strategy then, take a look at which channels would be a good mix to fit your goals and purpose. This would then give you a comprehensive marketing strategy to use in your marketing plans. Read more »
The Evolution of An Internet Marketing Career
My Story As An Internet Pioneer ... This enigmatic place called the Internet sprung to view for me one unsuspecting day in early 1995. To enter this strange vast-land, I learned that you had to have 2 things: a dial-up connection (which I had for email) and a web browser, whatever that is, I thought at the time. Read more »
The Common Misconception That Website SEO Alone Improves Ranking
Advanced marketers pretty much know the role that Search Engine Optimization (SEO) has to help drive traffic to a site, yet a lot of average people making efforts to market their website do not necessarily have a full grasp of SEO.
Therefore, this shall be “SEO 101” to provide the average person with a better understanding of what SEO is and what it does. Read more »
Integrating Marketing Channels
I find that many people don't fully understand the full capacity in which they can market their business (or themselves) online. And, the methods to do this consist of various Internet channels, each one designed to produce results for your online marketing efforts.
For starters, let me define what a "marketing channel" is.
A channel is defined as: a course or pathway through which information is transmitted. If you think of a specialized channel on a television set, it has certain related programming on it, like the SyFi Channel contains mostly science fiction type movies and series.
The same principle applies with various channels for Internet connectivity ("online") and non-computer related connectivity ("offline") where you do or perform certain marketing activities.
Here are some of those marketing channels
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Why Social Media Marketing Works
Social media is a major force in the online advertising space. The reason it is so powerful is simple; that's where the people are.
In the last two years droves of online users have adopted social networking sites like Facebook and Twitter making them major pieces of real-estate for advertising.
social media works because it is designed and revolves around people. It is people that make your business successful not products, services or partners. The landscape has shifted and you have to be involved and engaged with the masses and if the masses are spending most of their time on social networks, then that is where business is taking place.
Here are five reasons why social media works: Read more »
Building Your Identity Into A Brand
Revealing the Roots: The Process of Building Brand By: Beth Brodovsky
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. Brand is positioned as the basis for any marketing initiative. Building a Brand involves a process that demands attention to develop and diligence in carrying out to achieve results.
While this may seem difficult, the end result of the branding process is the establishment of a system, and a structure that actually simplifies the marketing process. Process serve to match the work a company does best with an audience willing and able to buy, and proceeds to develop a program of visual and verbal messages that reflect the experience the company wants to deliver.
Branding is about developing a pull rather than a push, identifying a core value that resonates with your audience and attracts the business that is desired.
Understand the current perception of your company: Effective brand marketing starts by gathering information. What is known and thought now both inside and outside your walls? Read more »
The Future of Video Marketing
In looking back only a few years, we saw video on the Internet rise at a rate unlike anything in previous years. Today, 80% of Internet users worldwide watch online video, according to a comScore study).
In that same study, it reported more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day - or 41 million views per hour - in the same month (October 2009).
From these numbers, it shows how powerful of a platform the Internet is, and how video marketing is poised to take center stage in marketing efforts. Read more »