Social Media

Types of Internet Marketing Strategies and Methods

Marketing is not only about getting noticed, connecting to your public, acquiring leads, and making sales, but also about gaining loyalty. Understanding these methods and channels will help you better formulate an overall marketing strategy for your particular business or business campaign.

In creating your strategy then, take a look at which channels would be a good mix to fit your goals and purpose. This would then give you a comprehensive marketing strategy to use in your marketing plans. Read more »

Integrating Marketing Channels

I find that many people don't fully understand the full capacity in which they can market their business (or themselves) online. And, the methods to do this consist of various Internet channels, each one designed to produce results for your online marketing efforts.

For starters, let me define what a "marketing channel" is.

A channel is defined as: a course or pathway through which information is transmitted. If you think of a specialized channel on a television set, it has certain related programming on it, like the SyFi Channel contains mostly science fiction type movies and series.

The same principle applies with various channels for Internet connectivity ("online") and non-computer related connectivity ("offline") where you do or perform certain marketing activities.

Here are some of those marketing channels
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Why Social Media Marketing Works

Social media is a major force in the online advertising space. The reason it is so powerful is simple; that's where the people are.

In the last two years droves of online users have adopted social networking sites like Facebook and Twitter making them major pieces of real-estate for advertising.

social media works because it is designed and revolves around people. It is people that make your business successful not products, services or partners. The landscape has shifted and you have to be involved and engaged with the masses and if the masses are spending most of their time on social networks, then that is where business is taking place.

Here are five reasons why social media works: Read more »

The Future of Video Marketing

In looking back only a few years, we saw video on the Internet rise at a rate unlike anything in previous years. Today, 80% of Internet users worldwide watch online video, according to a comScore study).

In that same study, it reported more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day - or 41 million views per hour - in the same month (October 2009).

From these numbers, it shows how powerful of a platform the Internet is, and how video marketing is poised to take center stage in marketing efforts. Read more »