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Web Marketing

Types of Internet Marketing Strategies and Methods


Marketing is not only about getting noticed, connecting to your public, acquiring leads, and making sales, but also about gaining loyalty. Understanding these methods and channels will help you better formulate an overall marketing strategy for your particular business or business campaign.

In creating your strategy then, take a look at which channels would be a good mix to fit your goals and purpose. This would then give you a comprehensive marketing strategy to use in your marketing plans. Read more »

The Common Misconception That Website SEO Alone Improves Ranking

Advanced marketers pretty much know the role that Search Engine Optimization (SEO) has to help drive traffic to a site, yet a lot of average people making efforts to market their website do not necessarily have a full grasp of SEO.

Therefore, this shall be “SEO 101” to provide the average person with a better understanding of what SEO is and what it does. Read more »

Integrating Marketing Channels



I find that many people don't fully understand the full capacity in which they can market their business (or themselves) online. And, the methods to do this consist of various Internet channels, each one designed to produce results for your online marketing efforts.

For starters, let me define what a "marketing channel" is.

A channel is defined as: a course or pathway through which information is transmitted. If you think of a specialized channel on a television set, it has certain related programming on it, like the SyFi Channel contains mostly science fiction type movies and series.

The same principle applies with various channels for Internet connectivity ("online") and non-computer related connectivity ("offline") where you do or perform certain marketing activities.

Here are some of those marketing channels
Read more »

The Future of Video Marketing



In looking back only a few years, we saw video on the Internet rise at a rate unlike anything in previous years. Today, 80% of Internet users worldwide watch online video, according to a comScore study).

In that same study, it reported more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day - or 41 million views per hour - in the same month (October 2009).

From these numbers, it shows how powerful of a platform the Internet is, and how video marketing is poised to take center stage in marketing efforts. Read more »
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